Saturday, June 4, 2011

Sharing the Wearing - Our Mission Statement

You may have heard, we have an exciting new mission statement for Babywearing Wellington!

We wanted to share our journey to develop a mission statement that was really meaningful and resonated with all of us. We believe we’ve achieved that, and found the journey rather inspiring - we hope that you do to.

When I joined the BWW committee late last year, I was blown away by the passion that all the other committee members shared, and their willingness to put a lot of effort into something that they believed in, for no monetary reward. The satisfaction of a job well done was more than enough.

I wanted to harness that passion and help channel the energies of the group effectively. To start the process, I floated the idea of jointly developing a mission statement, which was received with great enthusiasm.

The process started with a questionnaire, which asked questions intended to ferret out what had ignited our passion for babywearing.

The questionnaire revealed that we had all come to babywearing through word-of-mouth or on-line research, and as such Babywearing Wellington filled a niche requirement for an organised group for people to come to for advice. Also, our passion for babywearing was very personal. For the most part, babywearing as a parenting choice had been a saviour in our hour of need. We had each experienced different challenges and had overcome them, largely due to support from friends and family. Because of the success we had had on a personal level, we were inspired and motivated to share our collective experience with others. In particular, we wanted to be in a position to provide support to those that needed it, just as we had received from others in our hour of need.

Something that was also very apparent was the diversity amongst our committee, in terms of background, skill sets, and often parenting choices. The thing that had brought us together was Babywearing. We really love the fact that we each bring something unique to the committee, and wanted to extend that vibe to our meetings and everything we do.

And as for the mission statement. It is:


Babywearing Wellington
- Sharing the wearing -

We are passionate about promoting the benefits of babywearing through knowledge sharing. Our mission is to see the safe use of baby carriers become a normal and mainstream parenting choice, and a priority for parents and carers.

Babywearing Wellington provides a haven of acceptance for all parents and carers. Babywearing meets a range of needs as unique as the relationship between baby and parent, and is the common thread that ties our diverse community together.

The values that we see in each other are the same values that underpin our mission: dedication and commitment, acceptance and diversity, generosity and integrity.


If you feel particularly inspired about sharing the wearing and would like to assist the committee in any way, please approach us with your details. It could be writing a post for our blog, hanging up posters in your neighbourhood, helping us organise an event, or even joining the committee. We would gratefully accept all offers of help.

Much respect,
Sarah C and the Babywearing Wellington Team

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